October 17, 2017 at 12:28 PM
Ever wondered where the logos of some of the world's most popular cars came from? Join Avon Valley Garage as we take a look into the automotive history books:
The four silver rings, which are the Audi logo, are instantly recognizable. The logo was formed in 1932, when four of Germany’s oldest automobile manufacturers merged to form, the Auto Union AG. Because of this union, the modern Audi AG company, has a history dating back to 1885. August Horch, manufactured cars under the Horch brand in 1899. An 1885 bicycle repair business with the Wanderer brand started manufacturing motor cycles in 1902. Audi was started in 1909 by August Horch, his second automobile company. A fourth company, under the DKW brand started producing steam-driven vehicles in 1916. This union was renamed Audi in 1965.
The blue and white pattern in the BMW logo is a point of contention among enthusiasts. Some claim it to be a rotating silver and white propeller in a blue sky. Others claim it to be the Bavarian flag. Dr Florian Triebel, of BMW, infers it is coincidently both. Trademark laws at the time of the logo’s creation prohibited the use of national flags and emblems. BMW having come from, in 1916, an aeroplane manufacturing background, used a stylised propeller image as part of their emblem which has been used in their advertising from the late 1920’s. The colouring featured within the German car-maker's emblem is a nod to the Bavarian flag’s colours.
When Daimler (DMG) and Benz combined in 1926, their emblems were merged. Today, Mercedes-Benz is recognised by the three-pointed star. The star was introduced as the logo for Daimler in 1909, based on a star marking the location of Gottlieb Daimler’s house on postcard sent to his wife. The star shape itself signifies the companies drive to dominate motorization on land, sea and air, with its engines.
Toyota logo released a new logo in 1989. The company explains it as a stylized ‘T’ shape, made of inter-locking ovals, visible both head-on and in rear-view mirrors. Each oval is symbolic. The two inner ovals symbolize the heart of the customer, and the heart of the company. The trust and mutually-beneficial relationship between the customer and the company is shown by the overlapping ovals. The outer oval is meant to show the world embracing the Toyota. A link with Japanese culture, art and calligraphy is shown by the different stroke thicknesses of the ovals. The space enclosed by the ovals, is meant show the infinite values of the company.
The VW logo has been around since 1930’s when the German government were trying to make an affordable family car, this concept later went on to become Ferdinand Porsche's legendary Beetle before World War II. However, it was not until 1946, that the ‘volks wagen’ or ‘People’s Car’, was established. The carmaker's first logo was inspired by Nazi livery, however this was changed once the war ended with that iconic VW sign appearing on a black circle. In 1967, Volkswagen changed it's logo from black to blue, which has remained largely unchanged since.